LO5: Photoshop Tutorial for Text Effect

LO5:KTA4:Ticket

LO5:KTA3:Magazine AD

After receiving some feedback I decided to change some things in order to appeal more to the target audience and make it look better. 

As you can see I have made changes such as highlighting important dates and also I have made changes in terms of the barbed wire going across due to the fact that it was obscuring the text and making it less legible.

LO5: KTA2: flyer

After receiving some feedback I decided to change what I believed needed t be changed in order for it to look more professional and overall better. 

As you can see I have made it follow more of the house style from the Magazine advert and made sure that all of the important dates and information are highlighted in a clear and professional looking manor. I have also made it so that there is more that connotes towards the target audience such as the barbed wire and the fire behind the logo as if to show that it is freshly molded steel. 

LO5: KTA1: Logo

Objectives for this lesson

Put finishing touches on flyer

Start Magazine Add (get about halfway through) 

Yes I have achieved this. 

LO4: Task 4: KTA 14/15: Production Schedule and Call sheet

Day1

Day 2

Day 3

Day 4

The call sheet was not needed as i was not using any models for my mag add/flyer. 

LO4: Task 4: KTA 13: Treatment for Steel City Fest Brief

TREATMENT: PUT NAME OF PRODUCT AND PRODUCTION TEAM

BUDGET

-        Equipment
Apple Mac-£1,600

-        Software

Adobe Suite-£1,199.95

-        Travel

None

-        Props/Model hire

None

WHAT IS THE BRIEF?

The brief is to create a festival called Steel City Fest and make 4 graphic design peices such as a logo, poster, billboard and flyer. 

WHO IS THE AUDIENCE?

Metal fans

KEY DATES FOR EACH KEY MILESTONE

4^th of December-draft deadline

19^th of December- final deadline

PROPS AND MODELS

none

HEALTH AND SAFETY CONSIDERATIONS.

RSI and  back pain

LEGAL AND ETHICAL CONSIDERATIONS.

Make sure I have permission from people before I take there photos(if taking pictures)
Do not use copyrighted material

KTA 12: Feedback on presentation

As you can see from my first draft it was mostly successful but needs a few tweaks before it can be put into a final version. I have decided to also change my logo due to the fact that from this it seemed to be somewhat convoluted in what I wanted it to portray.

LO3 Task 3: KTA 11: Presentation

http://prezi.com/pqtl1j494oyr/unit-32-graphic-design-for-media-products/

LO3: Task 3: KTA 10: Questionnaire Link

http://www.surveymonkey.com/s/S7552HX

KTA 8/9: Drafts/Successful existing bands/research

Successful Brands 

As you can see from these two successful logos both share very similar features, they are both very simple and they contain bold coloures that really stand out. This shows that they are targeted to a younger audience and will appeal to a more modern day audience. These two logos both contain a lot of white space to allow for them to appear more modern and look simpler, this fits the target audience of the sub-genre of pop due to the way that the posters represent a more modern type of music. The colours are used to make the logo look more pronounced and stand out more, In my opinion the Virgin media logo is a better logo as it incorporates more symbolism with the Grate Britain link. Virgin also use the heart to show a link between music and brining people across great Britain together. This is also later used in the advertisement for the festival in billboards, tickets, flyers and posters. The Virgin Media logo is used for all of this and really shows a strong link between the festival and the overall style. 

As shown above you can clearly see the link between the logo and the flyer/billboard ad. These two examples clearly show a link to a more modern audience with the use of bright colours and a use of san serif font, this also relates more to a younger audience. The use of red is iconic for Virgin media and is easily recognisable for an audience. The use of the heart is also very elaborately chosen due to the fact that it could represent to the audience of brining people together and sharing the moment.   

This is a quick sketch of what my logo will look like. 

This logo denotes that their is danger within metal and violence, this is shown through the logo being within a warning sign. The  The logo also, like the two successful logos above uses white space to keep it simple and clean.  I have taken a lot of inspiration from the previous brands.  

First Draft for Flyer

Although the flyer is crudely drawn (I can't draw) I have clearly shown the use of the house style of red and black from the logo throughout the Flyer. as you can see I have taken a lot of inspiration from the VFestival Flyer with the way the art goes down the side, there will of coarse be more along the side for the final Flyer but for now i have only included a small fraction. The Style of this festival is clearly shown with the red as red connotes violence so when you think of music that is stereotypically violent you think of metal. The sponsors are shown at the bottom of the flyer similarly to the VFestival flyer.

Ticket Design

As you can see from the two successful brands tickets above they are fairly similar in the way that they are designed. They both follow the brand identity of the logo, they contain the seat number, date of event, and the location, they have sponsors on the ticket, and they contain a removable stub that shows the ticket has been used. The main way in which they differ though is the main style through colours and their logo. The Beijing 2008 Olympic tickets show a strong use of colours from the red side of the spectrum which shows determination through sports and relates to the target audience due to the fact that it shows a clear sign of energy. The text is also in a san-serif font making it relate to a more family style audience for a nice day out. The second ticket clearly shows the use of black and white to make it look more sleek and modern and will appeal to a more modern day audience and a more up-market audience.  My ticket will also follow these basic principles with the house style the design and the logo. 

As you can see my design has borrowed from the previous two in terms of location for the logo, the seating, the date, the headlining act, the date and the location. The ticket design follows the house style of the logo, red, white and black. The ticket also has the removable stub with the barcode and seating information as well.

Magazine Ad

As you can see from the magazine advert above there is a clear house style and their is a clear use of media synergy with the sponsors. The style of the festival is shown through the connetation of the fire and the electricity which shows that it is a metal festival. This relates to the target audience of the sub-genre of metal and this is clearly shown.  The bands are all clearly using leading and kerning to split up the text, this will help the audience distinguish the difference between the dates and the location of the bands. 

Magazine Ad

As you can see from my magazine advert there is a clear house style throughout and lots of use of white space this helps the audience clearly see what the festival is about and which bands are performing and when. The connotation with the side art clearly connotes violence which is commonly found within metal music. There is a clear use of media synergy with the sponsors shown at the bottom of the advert, this is similar to the download festival advert. The use of leading and kerning helps split up the text and helps clearly show the audience when the bands are performing, where they are performing and the bands that are supporting them. The visual representation of the fire, the devil, and the metal hand symbol helps show the audience that this is a metal festival and will appeal to the target audience. The clear fonts and use of different fonts helps the text stand out to the audience and if they are just flicking through the magazine it might catch their eye.

Research (vox pops)

  

Presentation

KTA 7: Artists/Venues/Mindmap

Headline Acts

Rammstine

System Of A Down

Motörhead 

Saxon

Def Leppard  

Reasons for Choice

The reasons for the choice of these bands is because I have researched using Vox Pop's (voice of the people) and this was the main reasoning behind choosing lots of these bands. The other reasoning behind two of the main headlining bands was because they are local metal bands and will appeal to the target audience from this city.
Venues 

The Ledmil

Motor Point Arena 

The Casbah 

The Boardwalk

The Harley Hotel

The Corporation 

The Dove and Rainbow

West Street Live

The Cremorne 

The Runaway Girl

Reasons Behind the Venues

The Reasoning behind the choice of venues is because I chose local venues that are spread out all throughout Sheffield and vary in size depending on the different bands. This will help with where people live and they can chose the tickets that are in the venue that is most convenient for them to see. I also researched into this similarly to the bands with the use of Vox Pop's and taken what was said on board and altered what I needed to.

Task 2: KTA 6 Steel City Festival Brief and Mood Board and Imaginary Enity

Feedback Sheet

Feed Forward Sheet

Brief 

P2,M1,D1 will also be assessed in this task
The task here is to create a portfolio of marketing for a new country wide music festival called Steel City Fest.  There will be five main headline acts playing but over 120 in total. the festival aims to showcase the best local acts and musicians across South Yorkshire. the tickets will cost £8 for a day ticket and £21 for a full weekend pass. I will be basing this festival off of the genre of metal including bands such as Rammstein and Alestorm. Along with the logo I will be creating a A5 Flyer for the event, a ticket design, and a magazine advertisement for the event.

Quotes

John Hartley(1987) suggested that media producers create 'Invisible fiction' of their target audience.
Ien Ang(1991) similarly argued that all media producers create 'imaginary entities' of their target audience before creating a media product.

Demographic

Age: 25-40
Male:67%
Female: 33%
Social Grade A,B,C1: 67%
Attendance: 62,000

Typical festival goer

Josh is a typical metal head who designs his whole look around the bands that he loves. His life revolves around metal from the music he plays/listens to, to the people he hangs around with. He has bought every album from Rammstine and is most likely to come to our festival as the bands that he loves will be performing. 

KTA4: ASA and Logo Design Notes

Starter Revision task

Logo design

Simple

Colourful

Clearly convoy a message

Eye catching

Brand identity

Where should a headline be placed?

at the top of the poster 

preferably in a different colour

What are the c words that we should remember when analysing a piece of media

Convention

ASA

Advertising Standard Authority- is a non-statutory body but provides a code of practice for advertising

-Adverts should not cause offence
-Adverts should not glorify alcohol, sexual activity, drug taking.
-Adverts should not cause harm to children
-Adverts should not be misleading
-Adverts should not give false information about what they are selling/promoting or exchanging claims made.

The ASA covers broadcast media (TV, Web, Radio, Film trailers) and print media (Magazines, newspapers, direct marketing)

Banned adverts
 Misleading Natalie Portman Dior add banned

Pot Noodle sees degrading Facebook post banned

Godaddy superbowl advert band for being stereotypical and sexist 

Copyright 

"Copyright is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time."

This means that using someone work is illegal/frowned upon to use without their consent/permission and usually along with a license. 

Today with the proliferation and speed of file transfer over the internet and mobile technologies the issue of copyright has become more of a problem. This is along with the increasing demand of software and some of the absurd pricing that comes along with it

Piracy websites:- Pirate Bay- Limewire- File Share- BitTorrent 

- Kick ass Torrents 

Creative Commons

Creative Commons is an organization which is committed to providing creative material for others to use. It is legally shared and its original creators will waiver any copyright they may have - creative commons.org

Bearing in mind my graphic design project, I need to consider copyright considerations and make sure I don't breach these legal rules by copying anybody else's creative material along with using images that are either free to use or taking my own/creating my own pictures/graphics. 

KTA3/KTA5: Five Examples of Media and Analysis

Five examples of media adverts

Download Festival Flyer

Rammstein Poster

Payday 2 Game Cover

According to the ASA rules the game cover could be considered offensive as it contains
guns and portrays violence. Also the orange is the new black could also be braking some of
these rules as it portrays a dirty prison with women kissing in the background, this could be
considered offensive.  


TV Advertisement

Festival billboard