Task 2: KTA 6 Steel City Festival Brief and Mood Board and Imaginary Enity

Feedback Sheet

Feed Forward Sheet

Brief 

P2,M1,D1 will also be assessed in this task
The task here is to create a portfolio of marketing for a new country wide music festival called Steel City Fest.  There will be five main headline acts playing but over 120 in total. the festival aims to showcase the best local acts and musicians across South Yorkshire. the tickets will cost £8 for a day ticket and £21 for a full weekend pass. I will be basing this festival off of the genre of metal including bands such as Rammstein and Alestorm. Along with the logo I will be creating a A5 Flyer for the event, a ticket design, and a magazine advertisement for the event.

Quotes

John Hartley(1987) suggested that media producers create 'Invisible fiction' of their target audience.
Ien Ang(1991) similarly argued that all media producers create 'imaginary entities' of their target audience before creating a media product.

Demographic

Age: 25-40
Male:67%
Female: 33%
Social Grade A,B,C1: 67%
Attendance: 62,000

Typical festival goer

Josh is a typical metal head who designs his whole look around the bands that he loves. His life revolves around metal from the music he plays/listens to, to the people he hangs around with. He has bought every album from Rammstine and is most likely to come to our festival as the bands that he loves will be performing.