Successful Brands
As you can see from these two successful logos both share very similar features, they are both very simple and they contain bold coloures that really stand out. This shows that they are targeted to a younger audience and will appeal to a more modern day audience. These two logos both contain a lot of white space to allow for them to appear more modern and look simpler, this fits the target audience of the sub-genre of pop due to the way that the posters represent a more modern type of music. The colours are used to make the logo look more pronounced and stand out more, In my opinion the Virgin media logo is a better logo as it incorporates more symbolism with the Grate Britain link. Virgin also use the heart to show a link between music and brining people across great Britain together. This is also later used in the advertisement for the festival in billboards, tickets, flyers and posters. The Virgin Media logo is used for all of this and really shows a strong link between the festival and the overall style.
As shown above you can clearly see the link between the logo and the flyer/billboard ad. These two examples clearly show a link to a more modern audience with the use of bright colours and a use of san serif font, this also relates more to a younger audience. The use of red is iconic for Virgin media and is easily recognisable for an audience. The use of the heart is also very elaborately chosen due to the fact that it could represent to the audience of brining people together and sharing the moment.
This is a quick sketch of what my logo will look like.
This logo denotes that their is danger within metal and violence, this is shown through the logo being within a warning sign. The The logo also, like the two successful logos above uses white space to keep it simple and clean. I have taken a lot of inspiration from the previous brands.
First Draft for Flyer
Although the flyer is crudely drawn (I can't draw) I have clearly shown the use of the house style of red and black from the logo throughout the Flyer. as you can see I have taken a lot of inspiration from the VFestival Flyer with the way the art goes down the side, there will of coarse be more along the side for the final Flyer but for now i have only included a small fraction. The Style of this festival is clearly shown with the red as red connotes violence so when you think of music that is stereotypically violent you think of metal. The sponsors are shown at the bottom of the flyer similarly to the VFestival flyer.
Ticket Design
As you can see from the two successful brands tickets above they are fairly similar in the way that they are designed. They both follow the brand identity of the logo, they contain the seat number, date of event, and the location, they have sponsors on the ticket, and they contain a removable stub that shows the ticket has been used. The main way in which they differ though is the main style through colours and their logo. The Beijing 2008 Olympic tickets show a strong use of colours from the red side of the spectrum which shows determination through sports and relates to the target audience due to the fact that it shows a clear sign of energy. The text is also in a san-serif font making it relate to a more family style audience for a nice day out. The second ticket clearly shows the use of black and white to make it look more sleek and modern and will appeal to a more modern day audience and a more up-market audience. My ticket will also follow these basic principles with the house style the design and the logo.
As you can see my design has borrowed from the previous two in terms of location for the logo, the seating, the date, the headlining act, the date and the location. The ticket design follows the house style of the logo, red, white and black. The ticket also has the removable stub with the barcode and seating information as well.
Magazine Ad
As you can see from the magazine advert above there is a clear house style and their is a clear use of media synergy with the sponsors. The style of the festival is shown through the connetation of the fire and the electricity which shows that it is a metal festival. This relates to the target audience of the sub-genre of metal and this is clearly shown. The bands are all clearly using leading and kerning to split up the text, this will help the audience distinguish the difference between the dates and the location of the bands.
Magazine Ad
As you can see from my magazine advert there is a clear house style throughout and lots of use of white space this helps the audience clearly see what the festival is about and which bands are performing and when. The connotation with the side art clearly connotes violence which is commonly found within metal music. There is a clear use of media synergy with the sponsors shown at the bottom of the advert, this is similar to the download festival advert. The use of leading and kerning helps split up the text and helps clearly show the audience when the bands are performing, where they are performing and the bands that are supporting them. The visual representation of the fire, the devil, and the metal hand symbol helps show the audience that this is a metal festival and will appeal to the target audience. The clear fonts and use of different fonts helps the text stand out to the audience and if they are just flicking through the magazine it might catch their eye.
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