KTA4: ASA and Logo Design Notes

Starter Revision task

Logo design

Simple

Colourful

Clearly convoy a message

Eye catching

Brand identity

Where should a headline be placed?

at the top of the poster 

preferably in a different colour

What are the c words that we should remember when analysing a piece of media

Convention

ASA

Advertising Standard Authority- is a non-statutory body but provides a code of practice for advertising

-Adverts should not cause offence
-Adverts should not glorify alcohol, sexual activity, drug taking.
-Adverts should not cause harm to children
-Adverts should not be misleading
-Adverts should not give false information about what they are selling/promoting or exchanging claims made.

The ASA covers broadcast media (TV, Web, Radio, Film trailers) and print media (Magazines, newspapers, direct marketing)

Banned adverts
 Misleading Natalie Portman Dior add banned

Pot Noodle sees degrading Facebook post banned

Godaddy superbowl advert band for being stereotypical and sexist 

Copyright 

"Copyright is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time."

This means that using someone work is illegal/frowned upon to use without their consent/permission and usually along with a license. 

Today with the proliferation and speed of file transfer over the internet and mobile technologies the issue of copyright has become more of a problem. This is along with the increasing demand of software and some of the absurd pricing that comes along with it

Piracy websites:- Pirate Bay- Limewire- File Share- BitTorrent 

- Kick ass Torrents 

Creative Commons

Creative Commons is an organization which is committed to providing creative material for others to use. It is legally shared and its original creators will waiver any copyright they may have - creative commons.org

Bearing in mind my graphic design project, I need to consider copyright considerations and make sure I don't breach these legal rules by copying anybody else's creative material along with using images that are either free to use or taking my own/creating my own pictures/graphics.