KTA1 Professionals Notes

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Professionals Notes 

Nigel Stafford

Insight into design

Nigel Stafford is a graphic designer for clear channel outdoor and freelancing who also dose photography for the same company and freelances.

He is also a producer at gadget boy studios and a DJ.
Clear Channel UK is the leading company in out of home advertising and creates advertisements at bus stations on billboards and many more.

Clear Channel has created campaigns and logos for a variety of companies such as Tescos, Sony, Waitrose, T-Mobile and Subway.

Terms

OOH- Out of house

FMCG- Fast moving consumer goods

Logo design

It is important to always get a brief from the costumer for the logo so that you know exactly what they want and how they want it so that they do not send it back and say this isn't what we want or can you do it like this instead.
It is important that the logo fits with what the company is doing/selling and fits with the house style.
The logo must not be overcomplicated and not contain too many colours. Always try to keep it simple and as neat as possible.

OOH design

Dwell time- Amount of time waiting at a certain location

96 sheets- 10ft tall 40ft wide

Audience

-Age

-Sex

-Socio-economic groupe

Environnent

-Roadside

-Head on/contra

-Ambient

Dwell time

-Short

-Long

-Extended

Nick Bax, Human (Graphic Design Company):
Link to site: http://www.humanstudio.com

Directly from thier site: Established in 2007, Humanstudio is a creative agency with global

credentials and substantial collective experience. Human have completed commercial design

projects for many organisations including MTV, Swatch, Kilgour, Roewe, The University of

Sheffield and Channel 4. Work by Human has been exhibited in Europe, Japan and the United

States, and featured in various publications and blogs around the world including Eye

Magazine, Design Week and The Guardian. Founder Nick Bax is a visiting lecturer in design

What they have worked on: 

MTV 

Roewe

Festival Of The Mind

International graphics design company that is now worth millions and has done work for companies
such as Sony and The BBC
They are the main studio for Sheffield university
They designed the concept for festival of the minds
They created the Sci-Tec app that was an interactive museum that allowed the user to walk around
and experience it from their own home. 
They are creating the exhibition for the 2014 World Cup