KTA4: ASA and Logo Design Notes

Starter Revision task

Logo design

Simple

Colourful

Clearly convoy a message

Eye catching

Brand identity

Where should a headline be placed?

at the top of the poster 

preferably in a different colour

What are the c words that we should remember when analysing a piece of media

Convention

ASA

Advertising Standard Authority- is a non-statutory body but provides a code of practice for advertising

-Adverts should not cause offence
-Adverts should not glorify alcohol, sexual activity, drug taking.
-Adverts should not cause harm to children
-Adverts should not be misleading
-Adverts should not give false information about what they are selling/promoting or exchanging claims made.

The ASA covers broadcast media (TV, Web, Radio, Film trailers) and print media (Magazines, newspapers, direct marketing)

Banned adverts
 Misleading Natalie Portman Dior add banned

Pot Noodle sees degrading Facebook post banned

Godaddy superbowl advert band for being stereotypical and sexist 

Copyright 

"Copyright is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time."

This means that using someone work is illegal/frowned upon to use without their consent/permission and usually along with a license. 

Today with the proliferation and speed of file transfer over the internet and mobile technologies the issue of copyright has become more of a problem. This is along with the increasing demand of software and some of the absurd pricing that comes along with it

Piracy websites:- Pirate Bay- Limewire- File Share- BitTorrent 

- Kick ass Torrents 

Creative Commons

Creative Commons is an organization which is committed to providing creative material for others to use. It is legally shared and its original creators will waiver any copyright they may have - creative commons.org

Bearing in mind my graphic design project, I need to consider copyright considerations and make sure I don't breach these legal rules by copying anybody else's creative material along with using images that are either free to use or taking my own/creating my own pictures/graphics. 

KTA3/KTA5: Five Examples of Media and Analysis

Five examples of media adverts

Download Festival Flyer

Rammstein Poster

Payday 2 Game Cover

According to the ASA rules the game cover could be considered offensive as it contains
guns and portrays violence. Also the orange is the new black could also be braking some of
these rules as it portrays a dirty prison with women kissing in the background, this could be
considered offensive.  


TV Advertisement

Festival billboard

KTA2: Tramlines and Pulp Analysis

CD Cover 

Festival Flyer 

KTA1 Professionals Notes

First Attempt Feedback 

Professionals Notes 

Nigel Stafford

Insight into design

Nigel Stafford is a graphic designer for clear channel outdoor and freelancing who also dose photography for the same company and freelances.

He is also a producer at gadget boy studios and a DJ.
Clear Channel UK is the leading company in out of home advertising and creates advertisements at bus stations on billboards and many more.

Clear Channel has created campaigns and logos for a variety of companies such as Tescos, Sony, Waitrose, T-Mobile and Subway.

Terms

OOH- Out of house

FMCG- Fast moving consumer goods

Logo design

It is important to always get a brief from the costumer for the logo so that you know exactly what they want and how they want it so that they do not send it back and say this isn't what we want or can you do it like this instead.
It is important that the logo fits with what the company is doing/selling and fits with the house style.
The logo must not be overcomplicated and not contain too many colours. Always try to keep it simple and as neat as possible.

OOH design

Dwell time- Amount of time waiting at a certain location

96 sheets- 10ft tall 40ft wide

Audience

-Age

-Sex

-Socio-economic groupe

Environnent

-Roadside

-Head on/contra

-Ambient

Dwell time

-Short

-Long

-Extended

Nick Bax, Human (Graphic Design Company):
Link to site: http://www.humanstudio.com

Directly from thier site: Established in 2007, Humanstudio is a creative agency with global

credentials and substantial collective experience. Human have completed commercial design

projects for many organisations including MTV, Swatch, Kilgour, Roewe, The University of

Sheffield and Channel 4. Work by Human has been exhibited in Europe, Japan and the United

States, and featured in various publications and blogs around the world including Eye

Magazine, Design Week and The Guardian. Founder Nick Bax is a visiting lecturer in design

What they have worked on: 

MTV 

Roewe

Festival Of The Mind

International graphics design company that is now worth millions and has done work for companies
such as Sony and The BBC
They are the main studio for Sheffield university
They designed the concept for festival of the minds
They created the Sci-Tec app that was an interactive museum that allowed the user to walk around
and experience it from their own home. 
They are creating the exhibition for the 2014 World Cup